My mission is to (re)invent brands by creating emotional connections through culture, product, content, experience and collaboration.
I am an explorer who is constantly curious. My career since an early age is built on working and learning as much about the global enterprise as possible. Global in nature, I lived in the Asia Pacific and Japan regions working in executive leadership roles for Nike and Levi’s. The diverse thinking from working across cultures has developed an empathy for others and a respect and learning about the power of process as a common language. I’m a proud LGBTQ leader and understand the power of being one’s authentic self to unlock creativity and confidence.
My Approach
I use a unique, creative and sometimes analog approach to visualize the problem and the solutions. Over the years of working to quickly turn around business across international marketplaces, I’ve created proven strategies and processes that can be implemented to quickly galvanize teams.
Most recently, as CEO of Heart-Data, I’ve become enamored by the unique D.I.G. Methodology that approaches a brand problem and solution as follows:
Discover the opportunity & trends of consumers, competitors, retail marketplaces, employees, and organizational strengths and weaknesses.
Ideate Insights & Innovate against the opportunity, develop innovative corporate branding, marketing messages, communications, product innovation plans and strategies.
Go-To-Market bespoke plan facilitation and creation incorporating brand strategy, merchandising, design, planning, sales, and marketing.
Community
Global Network
THENWHAT 3x5 PODCAST
Welcome to 3x5, a podcast by ThenWhat. We ask global leaders and creatives questions that fit on a 3x5 notecard to hear their perspectives as they share stories of positivity and optimism.
White Paper & Curriculum
INTEL IoT X THENWHAT WHITE PAPER SERIES
The Intel IoT x ThenWhat downloadable White Paper series is an in-depth exploration of next level topics that are shaping the way we conduct, create, and look at business.
Partnered with Intel IoT, we collaborated with thought leaders across sectors to engage in meaningful conversations as we collectively redefine the intersection of business and culture today. When the world is disrupted, ThenWhat?
Community Activation
NEON RODEO
Experience and engage our platform for the creative community and drive new narratives of experience at the crossroads of culture music and creative business. This group is the champion for the unconventional creatives. The misfits, dreamers, and big picture thinkers.
Case Studies
